With terms like SEO, SERPS, PPC, conversion tracking, traffic flow and other technical jargon, the business web landscape can be intimidating. With the Internet being so accessible, most people turn to search engines to help them navigate through their day. This has made it necessary for businesses of all sizes and types to embrace the web and its many technical caveats.
Designing and building a website is no longer a daunting task. There are several free and low cost web site builder apps that allow the user to build sites visually without using a single line of code. But once your site is ready to be viewed by the public, how will you get the public to your site? Simple… Search Engine Optimization, or SEO.
SEO is the practice of improving web sites and site pages to ensure that they show up in internet search results. While this is a continually advancing and evolving practice, there are a few essential standards to use as you begin your journey of marketing your site online.
SEM (Search Engine Marketing)
A marketing service in which the main goal is to achieve visibility on search engines, such as Google or Bing. There are two types of SEM: First is paid marketing. This is where you pay the search engine company to display advertisements for your business at the top of the search engine results. This is referred to as “paid search”. Second is organic marketing. Organic marketing relies solely on a non-paid strategy. This is where the quality of your web site content, Facebook posts, YouTube videos, and driving traffic to your site come into play.
Keywords are words or phrases that users specify while using a search engine. Each page of a website should be optimized to attract the users who have searched for specific keywords. A keyword example would be, “fine dining” or “Stroudsburg restaurant”.
SERP (Search Engine Results Page)
The page of results users see after performing a search with a search engine. While it is the goal is to rank in the first spot in a SERP, ranking anywhere in the first page of results should be your first objective. Getting to the first spot takes time, patience, and the full understanding of how the search engines work.
As you see, the terms may sound intimidating or difficult to understand. But like any industry, digital marketing has its own lingo and set of jargon. Stay tuned as I’ll be continuing the conversation next week.
If you are in need of design or digital marketing services give us a call at TEPSBEST at 570-476-4000 and dial 7.
Until next time – RANK HIGH!