Marketing done right can be an incredible asset to your business’s engagement and income. However, done wrong it can feel like you are just throwing money away into a raging fire. Because business owners have to constantly be whatever their business needs, it can be challenging to master all of the tactics that go into sales and marketing. And if you’re not a natural salesperson, it can be even harder.

Before you go into full on panic mode, the following are TEPSBEST Media’s top 5 marketing tips that can help you increase sales, market your business and waste a heck of a lot less money.

1. Listen to your customer

If every company listened to business logic and followed what the industry told them to do, we wouldn’t have some of the leading retailers and corporations.

Take Walmart for example. Walmart was started in rural American despite the logic saying that a mass retailer anywhere but in a city with a large population would fail. It makes sense that if you want to move mass quantities of goods, you need mass quantities of people. Right?

Wrong. Walmart listened to their customers. They were aware that people who lived in rural and suburban areas often bought in bulk because they had larger families or needed more goods to keep their business stocked and running. Walmart listened to their customers and denied logic, and as a result became the largest, most powerful, brick and mortar retailer in the world.

Just because your customers may at times defy logic, doesn’t mean that they are wrong. Listen to them. Your business will thrive because of it.

2. Think outside of the box

The marketing world is constantly changing. Businesses now have the ability to utilize free online marketing platforms that are both creative and effective. Let me tell you, the power of social media is strong and there is so much you can do to stand out from the crowd.

Here are a few strategies you can use online:

  • Online video marketing,
  • Blog influencers
  • Crowdsourcing
  • Competitions
  • Content marketing
  • Thought leadership

But just because this day and age is obsessed with the internet, don’t forget about the classic marketing strategies such as promotional items, direct mailers, magazine advertisements, gorilla marketing and event posters.

Whether you choose online, print or a combination of both (highly recommended) you want to think outside the box and stand out from the sea of businesses. Your customers are scrolling through their phone and throwing the mail on the kitchen table. What are you going to do to make sure they stop and look at what you have to offer?

3. Sell the benefit, not a comparison

How you market your business is all about highlighting what things make you unique. Three major things you can highlight that make you different than a competitor is cost, quality and a a sweet combination of the both.

  • You know how to price a product better than the competition
  • Your quality of services and products are superior
  • You offer the better value

Now, pay attention. How you sell your business is different than how you market your business. You can tell someone that you provide a a service or product that is cheaper and better than a competitor, but news flash, that doesn’t say how much better your service or product is going to make that customers life.

Selling your business is all about highlighting the benefit. How are you going to make it easier, more effective and worthwhile for your customer? Sure you can highlight the different features in comparison when you are talking, but the sale will always be made on the connection and how well you tell the story.

4. Advertise from multiple angles

As I already mentioned, TEPSBEST Media recommends testing multiple marketing channels and ideas to see what works best. It is never just one avenue, but a combination of everything. When your customer hears you on the radio, sees you in a search engine result, finds you mentioned in a blog they like (hey content marketing) and receives a giveaway, they start to accept your brand as a solid, dependable businesses.

Nike didn’t gain their reputation from only focusing on social media. They utilized advertisements, gorilla marketing, commercials, radio, influencers, promotions and more. And as a result, when an athlete needs new gear, they immediately think of Nike.

The more avenues you can hit your target audience, the more likely to increase brand awareness and loyalty. They may not have the need for your product or service immediately, but  when they do, it will be your business that comes to mind instead of your competitors.

5. Market your product before it’s ready

There will always be room for improvement. Many businesses wait until their product or service is perfect before they do any marketing or awareness campaigning. But that can be a very expensive mistake. You cannot expect your product to fly off the shelves as soon as it is ready. Sure that would be awesome, but it is not realistic. If no one even knows about your product, the demand will remain at zero until you start a marketing campaign.

It is better to start an early awareness campaign, even if it is small, to let potential customers know your product is coming. Build the excitement and anticipation. Send teasers to build up engagement and sell the benefits before it is even ready. This way, your customers are ready and eager to buy when your product officially launches.

The bottom line

Marketing does not have to be a hassle or cost thousands of dollars. Think outside the box in ways to let your potential customers see and hear how you are different from your competition. And remember, you are not selling the product, you are selling the story.

To enhance your marketing campaigns and take your business to the next level, contact TEPSBEST Media or call us at 570-476-4000.