Video marketing – the new best thing since sliced bread.
Consumers are short on time and attention, but LOVE to be entertained. This is why video marketing is growing across all platforms and even represents more than three quarters of internet traffic. Undoubtedly, video marketing is one of the newest additions to your toolbox.
Video marketing builds trust
Trust is at the foundation of conversions and sales. Your audience has zero tolerance for content that comes off fake or half-hearted, so be authentic! This is the time to switch the roles between you and the customer and let them come to you by providing interesting and useful information. This trust will come back to you as these customers will continue to return to your business.
Video marketing: Only the creative survive
Videos don’t have to be a one-way street. In fact, it really shouldn’t be. The more interactive and engaging your videos are, the more customers are going to connect with your business on a personal level. So what does your audience really want? They want to laugh, be entertained, and pulled out of their 9 to 5 to forget about reality.
More than just the basics
Brands are also sponsoring live feeds on social media, including Instagram and Facebook. Live streamed videos can include Q&A’s, activity promotions, and behind the scene footage at events — there are countless possibilities. The key is to keep it authentic and engaging.
Want to stand out from your competition with custom videos? Our professional videographer, Jenna, knows just how to illuminate your story in the best light possible. Call us at 570-476-4000 and dial 7 or email firstname.lastname@example.org!