If you don’t have a website, you can’t be found on Google.
If you can’t be found on Google, do you even exist?
Imagine you own a store. You’re standing behind the counter, watching as people come in. You notice aisle 7 is booming with people, yet aisle 2 is empty. If your site were a physical store, you would be observing…where do people go first? Which aisles are crowded and which are empty? Is your store hard to navigate?
You wouldn’t want your store to be a challenge or process for your customers. So why not pay that same attention to your website? If your website is hard to navigate, is crowded with information, takes forever to load or doesn’t portray your brand, you are throwing away additional revenue.
Check out TEPSBEST’s tips on how to make your website as powerful as it can be
The home page
Every time a person lands on your website, your business goes through a “job interview” of sorts. People put their best foot forward during job interviews. They get a haircut, put on their best suits – long story short, they try to make a great first impression. When people are on your homepage they are determining if your business is worth getting to know and do business with.
Your home page should have a clear value proposition. Tell your visitors exactly what you offer. If people don’t have an understanding of what your company does, they are not likely to stick around to find out. Set the tone early.
You can shout from the heavens that you’re the best brand in existence, but guess what? No one will believe you unless there’s proof. This means customer testimonials, client lists, awards – show it off! You worked hard to get where you are today, don’t let it go unseen.
A functional navigation panel makes it easy for visitors to make their way around your site. The goal of the navigation panel should help organize your content and make it easily accessible. If people can’t find it, they can’t buy it. Keep your navigation panel crisp and clean. The last thing you want is a potential customer to get frustrated that they can’t find something and leave. Get the sale and focus on your user navigation. And hey, maybe add a search button? It works wonders.
Social Media Integration
Facebook, Instagram, Twitter…who isn’t on these social media platforms? This is YOUR website which means you can self-promote! Social media is a critical part of marketing your business. Integrating these platforms into your business will help boost SEO and improve your digital footprint. Seems like a win-win to us.
Have a website and don’t know if it’s working for you or against you? Call TEPSBEST at 570-476-4000 and dial 7 or contact us here and our professional web designer and developer will grade your website. We will explain to you what is working and what can be improved and guide you into creating a website that makes an impression.